Red Bull Illume

We helped Red Bull invite young city dwellers in an unexpected way to a gallery show featuring the best in sports photography. We created a targeted campaign featuring light box invitations and VIP invites to a grand opening party and lighting ceremony.

Role

— Creative Director

Video documenting Red Bull Illume's public invitation.

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Public invites light up at night. Seeded by Red Bull Wings Team.

VIP invites for special guests.