Nike Phenomenal Shot

An Art, Copy and Code project for Nike, Phenomenal Shot is a real-time marketing campaign that let fans from around the world remix and share pivotal moments from the world’s greatest players—just seconds after those moments happened on live TV. The 3D experience was delivered instantly across devices and on Google’s global ad network during the World Cup, putting fans on the pitch and behind the lens as each game’s story unfolded.

We were the lead creative and technology agency for Google's partnership with Nike. We also collaborated with respected agencies Wieden+Kennedy, Mindshare, Passion Pictures, and Goo Technologies.

Role

– Creative Director

Nike's Phenomenal Shot launched globally with support for 15 different languages, on a platform that was built to react easily and quickly to the unpredictable nature of the game. Built in 3D WebGL, JavaScript, and HTML 5, the experience was made for mobile, tablet, and desktop browsers. The experience also appeared within innovative mobile and Lightbox Ad units.