This is Twins Territory

The challenge was to reinvigorate a pro sports team that had one of the lowest payrolls in baseball and played in what ESPN The Magazine called “the worst venue in sports”. We created a rally cry, “This is Twins Territory.” A fun-filled call to arms to fans all across the state and beyond to get behind their team. The successful sports campaign has won many national awards, including 12 Broadcast Emmys.

Roles

— Art Director, Director

Piñata – Minnesota Twin's player Torii Hunter surprises a young fan at his birthday party.

Natural Habitat – TC tries to adapt to his future outdoor home.

Souvenir – Minnesota Twins catcher Joe Mauer gives a young fan a souvenir, paying homage to the classic Mean Joe Green TV spot.

The Big Hrbowski – The Minnesota Twins bowling team was a spare short of a win, so Gardy called in a pinch hitter... the Big Hrbowski.