COX - Digi Roommate Minisite

Cox Communications, the third-largest cable television provider in the United States, wanted to introduce a new mascot to the public in a fun way. We created an immersive 360º website where visitors can experience living in the big city as Digi.

Role

– Creative Director, Art Director, Director

Welcome to Digi's World

Interact with various objects, animals and people in a 360º environment

Wake your lazy roommate Dave up and make him deal with the dishes so you can chill and watch some TV

Fight off Dave's evil cat

Do different exercises and make fun poses in front of the mirror in Digi's bedroom