Nike Phenomenal Shot
An Art, Copy and Code project for Nike, Phenomenal Shot is a real-time marketing campaign that let fans from around the world remix and share pivotal moments from the world’s greatest players—just seconds after those moments happened on live TV. The 3D experience was delivered instantly across devices and on Google’s global ad network during the World Cup, putting fans on the pitch and behind the lens as each game’s story unfolded.
We were the lead creative and technology agency for Google's partnership with Nike. We also collaborated with respected agencies Wieden+Kennedy, Mindshare, Passion Pictures, and Goo Technologies.
– Creative Director