Laser reader and projection system

Red Bull Urban RenewALL Project

We started by talking Red Bull into investing money into an R&D projection device that was linked to a military laser. Then we created a nontraditional guerrilla campaign around a small, but highly influential group to youth culture - graffiti artists. Poster series chronicled the project.


— Creative Director, Art Director

Red Bull Urban RenewALL poster series

Behind the scenes video documenting Red Bull's Urban RenewALL Project