This is Twins Territory
The challenge was to reinvigorate a pro sports team that had one of the lowest payrolls in baseball and played in what ESPN The Magazine called “the worst venue in sports”. We created a rally cry, “This is Twins Territory.” A fun-filled call to arms to fans all across the state and beyond to get behind their team. The successful sports campaign has won many national awards, including 12 Broadcast Emmys.
— Art Director, Director
Piñata – Minnesota Twin's player Torii Hunter surprises a young fan at his birthday party.
Natural Habitat – TC tries to adapt to his future outdoor home.
Souvenir – Minnesota Twins catcher Joe Mauer gives a young fan a souvenir, paying homage to the classic Mean Joe Green TV spot.
The Big Hrbowski – The Minnesota Twins bowling team was a spare short of a win, so Gardy called in a pinch hitter... the Big Hrbowski.