Harley-Davidson/GoPro – "Sturgis or Bust"
In partnership with Harley-Davidson and GoPro, we created an epic “Choose Their Adventure” road trip from Seattle to Sturgis, featuring athletes, celebrities and influencers. The site included a live interactive map, GoPro video updates, Instagram & Twitter integration and voting to decide what the riders would do on their road trip.
— Creative Director
Branded Content: Sturgis or Bust, Day 2 - featuring Chad Kagy
Choose Their Adventure - vote via twitter to decide where the riders will go and what they'll do when they get there
Voting results displayed on homepage, pics and videos shared experience
Instagram pics from Sturgis or Bust