Harley-Davidson/GoPro – "Sturgis or Bust"

In partnership with Harley-Davidson and GoPro, we created an epic “Choose Their Adventure” road trip from Seattle to Sturgis, featuring athletes, celebrities and influencers. The site included a live interactive map, GoPro video updates, Instagram & Twitter integration and voting to decide what the riders would do on their road trip.



— Creative Director


Branded Content: Sturgis or Bust, Day 2 - featuring Chad Kagy

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Choose Their Adventure - vote via twitter to decide where the riders will go and what they'll do when they get there

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Voting results displayed on homepage, pics and videos shared experience

Instagram pics from Sturgis or Bust