Arctic Cat "Moose On The Run"
Arctic Cat wanted to raise awareness of their annual sales event and the release of the Crossfire snowmobile. We created an in-depth online experience centered around snowmobiles so nice they were stolen... by moose.
The contest challenged fans to catch the moose thieves by submitting moose trap ideas. "Moose hunters" were incentivized with a new Crossfire snowmobile for the winning idea.
– Art Director, Director on the 9 short films
"Joy Ride" commercial that started the moose hunt
mooseontherun.com – where fans came to get the latest news on the moose hunt
Fans visited the site to see new episodes that would give them clues on the whereabouts of the moose
News section show the latest moose trapping ideas submitted by contestants
Online moose hunting game allowed moose hunters to compete against other hunters for highest score
Episode #4: That's Wrong – One of the 9 short films that hinted at a dark past between Carl and moose
Social and ad banner campaign raised awareness for the contest